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Tag: spirits

Liushen & Huxiaopang Credit photo Ctrip

Top 6 Chinese Heritage Brands: #5 Liushen Florida Water (六神花露水)

Posted by MHC on July 26, 2019July 26, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked fifth, Liushen Florida Water (六神花露水), a brand of the century-old Chinese cosmetics group Jahwa (上海家化), took a breath of fresh air by partnering with cocktail and restaurant brands.

Guo Minghao, Lin Sisi

M-Beauty (酩美人), the first Chinese brand of ‘female wine’

Posted by MHC on March 10, 2019March 10, 2019 in News

‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.

Baijiu Moutai

Moutai, the brand that will globalize baijiu

Posted by MHC on October 19, 2018October 22, 2018 in News, Press Review

Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州 茅台) made a sensational debut in…

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