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Tag: Tmall

Top 6 Chinese Heritage Brands: #3 Laoganma (老干妈) chili sauce

Posted by MHC on September 27, 2019October 3, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the third place, Laoganma (老干妈) chili sauce had its moment of international glory at the New York fashion week.

Top 6 Chinese Heritage Brands: #4 Weilong (卫龙) spicy sticks

Posted by MHC on August 30, 2019August 2, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.

GXG, Tmall

GXG, the brand that makes the link between LVMH and Alibaba

Posted by MHC on November 23, 2018January 7, 2020 in News, Press Review, Translations

In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…

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