An independent source on Chinese and Western brands in and outside China
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the third place, Laoganma (老干妈) chili sauce had its moment of international glory at the New York fashion week.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.
