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Tag: Xiaomi

Made in China: less prejudices among young French people?

Posted by MHC on May 31, 2019May 31, 2019 in News, Press Review

Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.

Xiaomi China Brand

The problem with Chinese brands advertising in The Economist magazine

Posted by MHC on January 18, 2019January 21, 2019 in News, Press Review, Translations

Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…

Apple, iPhone

Weekly Links: Meitu, Xiaomi, Moutai, NUO …

Posted by MHC on November 29, 2018November 29, 2018 in Press Review

Selfie-mad Meitu phones are now made by Xiaomi, may be sold globally Meitu isn’t leaving the world of smartphones, but will instead concentrate on developing new image processing software and technology, which will become part of its app lineup. Read…

GXG, Tmall

GXG, the brand that makes the link between LVMH and Alibaba

Posted by MHC on November 23, 2018January 7, 2020 in News, Press Review, Translations

In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…

OnePlus, Reuters

Weekly Links : OnePlus, Moutai …

Posted by MHC on November 21, 2018November 21, 2018 in Press Review

Why spirits brands lists warn that the Chinese are coming What does all this mean? Is baijiu poised to sweep the world and overtake vodka as the darling of the Western backbar? Given the (choosing my words carefully) ‘distinctive’ flavour…

Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

Carbon fibre bike

Carbon fibre bikes accelerate the upgrade of sports bicycle market

Posted by MHC on August 21, 2017August 22, 2018 in News

 In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…

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