KFC, Starbucks, L’Oréal, Chanel, Apple, Mercedes-Benz … many Western brands have broken into China in recent decades. On the Chinese brands side, Haier, Lenovo, Huawei, Xiaomi, DJI and Tsingtao are pioneers in the West. Are they the first of a long list that will cover other sectors such as automotive, fashion and cosmetics ? That is what Chinessima is all about.

Chinessima offers articles in French and English. The trilingual team closely monitors developments in the Chinese, Anglo-Saxon and French press. Before original content is published, the team focuses on verifying facts and figures and relying on first-hand sources including press releases from Chinese companies.

The Chinessima team has a long experience in trade press, business intelligence, press reviews and translation. Should you need more information, please feel free to contact us.

肯德基、星巴克、欧莱雅、香奈儿、苹果电脑、宾士等,众多西洋品牌近几十年来逐渐在中国展露头角。而在西方世界的中国先锋品牌,有海尔、青岛、联想、华为与小米。这些品牌在包含了其他诸如汽车、时尚、美妆领域的长串品牌清单中,仍占有首要地位吗 ? 这都是Chinessima所会探讨的话题。