An independent source on Chinese and Western brands in and outside China
Founded in 2017, Chinese cosmetics brand Perfect Diary has just obtained USD150 million from a pool mainly composed of American investors. With this new fundraising, the brand, which emerged from the Chinese digital ecosystem, is valued at USD4 billion. Has China finally found its first global beauty brand?
British government is in talks with China Railway Construction Corporation company (CRCC, 中国铁建) about putting its HS2 project back on track, reported British newspaper Financial Times. HS2, the UK’s over budget and long delayed high-speed rail line, which will speed from London to the Midlands and the north of England, this month received the go-ahead for the first phase of construction.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the third place, Laoganma (老干妈) chili sauce had its moment of international glory at the New York fashion week.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.
