What's on WeChat Archives

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

The unwritten rules of the French luxury industry

Posted by MHC on June 1, 2018August 20, 2018 in What's on WeChat

What’s behind the appearance of numerous Chinese salespeople in the Paris luxury stores ? Far from happy to see many fellow countrymen – some of which speak limited French – recruited by the biggest luxury groups, the WeChat account “欧时大参”…

Heytea 喜茶, the new Starbucks ?

Posted by MHC on April 24, 2017August 22, 2018 in What's on WeChat

By making premium a previously basic drink in China – milk tea or bubble tea – and by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…

Fashion brands in the Korean TV series

Posted by MHC on February 20, 2017August 23, 2018 in What's on WeChat

The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…