By making premium a previously basic drink in China – milk tea or bubble tea – and by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…
The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…