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Category: What’s on WeChat

China Heytea

Heytea 喜茶, the new Starbucks ?

Posted by MHC on April 24, 2017October 3, 2019 in What's on WeChat

By making premium a previously basic drink in China – milk tea or bubble tea – and  by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…

China Korean brands

Fashion brands in the Korean TV series

Posted by MHC on February 20, 2017August 23, 2018 in What's on WeChat

The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…

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Kering to Take Stake in Chinese Fashion Group Icicle, Betting on Its Global Growth

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