Open your eyes, stop being naive. Countries of the European Union, unite to defend your interests against China. This is essentially the message of the book just published by two specialists in Europe-Asia relations.
Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »
« Create a cultural and festive event apart from the traditional entertainment already known to Parisians: parades or lion dance. » February 2, four luxury brands – The Peninsula Paris, Cha Ling, Shang Xia, Maisons du Voyage – take advantage of the new year of the pig by organizing a co-branding operation in the wealthy neighborhoods of the city.
John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…
Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…
A Chinese TV talent show has seduced American producers. And two drama TV series are sold overseas. « I am not a fan of most Chinese TV but ‘I am an Actor’ is genuinely interesting & very entertaining. And now the…
The railway sector has grown considerably in China since the beginning of the 2000’s. Now dubbed the country of high-speed trains, China saw its rail and urban networks quickly densified. Chinese rolling stock manufacturer CRRC (中国中车) intends to emancipate itself from…
Dolce & Gabbana fiasco continues to make waves. In the Chinese media, some articles encourage Chinese brands to learn from this blunder.
It is sometimes difficult to obtain information from Chinese companies – even those that are internationally active and have brands. Some, like Ehang (亿航), are making positive efforts. Aderly, the Economic Development Agency for the Lyon area, went so far…
The Peking duck specialist has just opened a franchise in Bordeaux, France. A melting pot of French and Chinese chefs offer « fusion » food. In Bordeaux, the Peking roast duck has a taste of the local flavor. Quanjude (全聚德) chose the…
