The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the sixth place, the Palace Museum (故宫博物院) has recently become a constant stream of inspiration for Chinese marketers.
Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Let’s start with the brand that Cyzone ranked in second place, White Rabbit (大白兔), having a new momentum.
Chinese athletic wear start-up Bmai collaborated with Covestro to develop high specs running shoes using Maezio™ composite materials in the shank. The aim was to make products that will attract serious athletes, but with an equally attractive price tag.
All sides speculate whether other Chinese companies are likely to land on the U.S. Commerce Department trade blacklist, in the wake of China’s telecom giant Huawei. « Are the Chinese companies ready for this? », asks columnist Liu Qiudi (刘裘蒂) in the Chinese edition of the Financial Times.
Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.
Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.
Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.
National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.