Press Review Archives

China begins to protect and promote its heritage brands

Posted by MHC on October 12, 2018October 12, 2018 in News, Press Review

Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

The battlefield of men’s cosmetics

Posted by MHC on September 28, 2018September 28, 2018 in Press Review

The rise of cosmetics for men is particularly marked in Asia. But for Western brands seeking to find a place in this new market, the game will not be easily won. Early September, Chanel launched its first makeup line for…

Rossignol group enjoys good Chinese press coverage

Posted by MHC on September 21, 2018September 24, 2018 in Press Review

IDG Capital, Rossignol group’s new Chinese minority shareholder, wants to « inject a new life into a ‘centenary shop’ ». An article about the Rossignol group published mid-September by the state-run China Daily has been widely relayed in all the Chinese…

Lin Jie (Geely Auto Group) : « Chinese brands are upgrading. »

Posted by MHC on September 15, 2018September 15, 2018 in Press Review, Translations

At the Chengdu Motor Show, Lin Jie (林杰), vice president of Chinese automaker Geely (吉利), owner of Volvo, gave an interview to the Sina Auto portal. He spoke in particular about the group’s new high-end brand, Lynk & Co…

Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

What the Chinese press says about the duel Tmall – JD.com

Posted by MHC on February 5, 2018August 22, 2018 in Press Review

The recent opening of a JD.com office in Paris has been little relayed by the Chinese press. The initiative has had as little echoes as the agreement previously signed with Business France which provides for the sale of French products…

Rockets designers develop air purifiers

Posted by MHC on January 30, 2017August 23, 2018 in Press Review

An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…

Golf has become the darling of the Chinese media

Posted by MHC on December 19, 2016August 23, 2018 in Press Review

Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…

The bike is back, pushed by mobile applications

Posted by MHC on November 1, 2016August 23, 2018 in Press Review

Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…