An independent source on Chinese and Western brands in and outside China
British government is in talks with China Railway Construction Corporation company (CRCC, 中国铁建) about putting its HS2 project back on track, reported British newspaper Financial Times. HS2, the UK’s over budget and long delayed high-speed rail line, which will speed from London to the Midlands and the north of England, this month received the go-ahead for the first phase of construction.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the third place, Laoganma (老干妈) chili sauce had its moment of international glory at the New York fashion week.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked fifth, Liushen Florida Water (六神花露水), a brand of the century-old Chinese cosmetics group Jahwa (上海家化), took a breath of fresh air by partnering with cocktail and restaurant brands.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the sixth place, the Palace Museum (故宫博物院) has recently become a constant stream of inspiration for Chinese marketers.
