Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Let’s start with the brand that Cyzone ranked in second place, White Rabbit (大白兔), having a new momentum.
All sides speculate whether other Chinese companies are likely to land on the U.S. Commerce Department trade blacklist, in the wake of China’s telecom giant Huawei. « Are the Chinese companies ready for this? », asks columnist Liu Qiudi (刘裘蒂) in the Chinese edition of the Financial Times.
Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.
National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.
The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.
Makeup brand Marie Dalgar (玛丽黛佳) get Chinese media excited. To Jumeili (聚美丽), a Wechat account specialized in the beauty industry, the brand founder, Masa Cui, could be a Chinese Coco Chanel.
John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…
Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…