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Category: Press Review

Top 6 Chinese Heritage Brands: #1 Pechoin (百雀羚)

Posted by MHC on October 11, 2019October 3, 2019 in News, Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.

Top 6 Chinese Heritage Brands: #3 Laoganma (老干妈) chili sauce

Posted by MHC on September 27, 2019October 3, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the third place, Laoganma (老干妈) chili sauce had its moment of international glory at the New York fashion week.

Top 6 Chinese Heritage Brands: #4 Weilong (卫龙) spicy sticks

Posted by MHC on August 30, 2019August 2, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.

According to the CCYIA, the number of fishing boats and sailboats between 8 and 15 metres has become a major force in the market. © Worldoe

Yachting: China encourages the small to medium boat market

Posted by MHC on August 23, 2019August 2, 2019 in News, Press Review

Since 2012 and the anti-graft policy, luxury yachts have been regarded with some suspicion by the Chinese government. But the boat culture is promoted as a healthy lifestyle among the Chinese middle class, even if there is still a long way to go before being actually widespread.

Liushen & Huxiaopang Credit photo Ctrip

Top 6 Chinese Heritage Brands: #5 Liushen Florida Water (六神花露水)

Posted by MHC on July 26, 2019July 26, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked fifth, Liushen Florida Water (六神花露水), a brand of the century-old Chinese cosmetics group Jahwa (上海家化), took a breath of fresh air by partnering with cocktail and restaurant brands.

Palace Museum © Xinhua

Top 6 Chinese Heritage Brands: #6 The Palace Museum (故宫)

Posted by MHC on July 19, 2019July 26, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the sixth place, the Palace Museum (故宫博物院) has recently become a constant stream of inspiration for Chinese marketers.

White Rabbit candy. Photo: Xiaomei Chen - South China Morning Post

Top 6 Chinese Heritage Brands: #2 White Rabbit (大白兔)

Posted by MHC on July 5, 2019September 25, 2019 in Press Review, What's on WeChat

Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Let’s start with the brand that Cyzone ranked in second place, White Rabbit (大白兔), having a new momentum.

How do Chinese brands face the “Huawei effect”?

Posted by MHC on June 7, 2019June 17, 2019 in News, Press Review

All sides speculate whether other Chinese companies are likely to land on the U.S. Commerce Department trade blacklist, in the wake of China’s telecom giant Huawei. « Are the Chinese companies ready for this? », asks columnist Liu Qiudi (刘裘蒂) in the Chinese edition of the Financial Times.

Made in China: less prejudices among young French people?

Posted by MHC on May 31, 2019May 31, 2019 in News, Press Review

Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.

Offshore blades © LM Wind Power

China is taking the leadership in the offshore wind market

Posted by MHC on April 26, 2019April 26, 2019 in News, Press Review

National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.

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