MHC, Author at Chinessima

Bmai (必迈) wants to democratize high specs running shoes

Posted by MHC on June 14, 2019June 14, 2019 in News

Chinese athletic wear start-up Bmai collaborated with Covestro to develop high specs running shoes using Maezio™ composite materials in the shank. The aim was to make products that will attract serious athletes, but with an equally attractive price tag.

How do Chinese brands face the “Huawei effect”?

Posted by MHC on June 7, 2019June 17, 2019 in News, Press Review

All sides speculate whether other Chinese companies are likely to land on the U.S. Commerce Department trade blacklist, in the wake of China’s telecom giant Huawei. « Are the Chinese companies ready for this? », asks columnist Liu Qiudi (刘裘蒂) in the Chinese edition of the Financial Times.

Made in China: less prejudices among young French people?

Posted by MHC on May 31, 2019May 31, 2019 in News, Press Review

Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.

China is already Ioma’s second largest market

Posted by MHC on May 17, 2019June 5, 2019 in News

Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.

Meitu to develop own beauty recommendation technology

Posted by MHC on May 10, 2019June 5, 2019 in News

Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.