MHC, Author at Chinessima

For Clarins, China is a pioneering digital market

Posted by MHC on May 9, 2016August 24, 2018 in News

Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…

Former vice-president of L’Oréal China joins a Chinese startup of essential oils

Posted by MHC on May 9, 2016August 24, 2018 in Press Review

Zhang Yaodong was Vice President of L’Oréal China for five years. A position he left late 2014 to take a leadership role at Fossil China, the Chinese branch of the American brand of watches and fashion accessories. But the attractiveness…

The State media campaign to support national wines

Posted by MHC on January 11, 2016August 24, 2018 in Press Review

By 2027, China is expected to be the first wine market in the world, according to Coface Group. This craze is encouraged by the Chinese Government, with the implementation of the five-year plan 2016-2020 promoting a rise in living standards…

Parisian fashion shows according tothe Chinese media

Posted by MHC on October 15, 2015August 27, 2018 in Press Review

How did the Chinese media cover the Parisian fashion shows ? Which brands did draw attention, which shows did stand out from the crowd ? Many articles are interested in the Chinese stars who attend the fashion shows. Many reports…

Euro 2016 : the first Chinese sponsor Hisense seeks a global audience

For Clarins, China is a pioneering digital market

Former vice-president of L’Oréal China joins a Chinese startup of essential oils

The State media campaign to support national wines

Parisian fashion shows according tothe Chinese media