MHC, Author at Chinessima

Carbon fibre bikes accelerate the upgrade of sports bicycle market

Posted by MHC on August 21, 2017August 22, 2018 in News

In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…

Vincent Marion (Francelysee) : “In China there is a two tier justice system, one for Chinese and the other for foreigners”

Posted by MHC on June 24, 2017March 10, 2019 in News

Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…

Heytea 喜茶, the new Starbucks ?

Posted by MHC on April 24, 2017October 3, 2019 in What's on WeChat

By making premium a previously basic drink in China – milk tea or bubble tea – and by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…

Melilim Fu, Beauty Vlogger : “In China, content quality gives you an edge”

Posted by MHC on April 3, 2017August 23, 2018 in News

Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…

Fashion brands in the Korean TV series

Posted by MHC on February 20, 2017August 23, 2018 in What's on WeChat

The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…

Rockets designers develop air purifiers

Posted by MHC on January 30, 2017August 23, 2018 in Press Review

An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…

Golf has become the darling of the Chinese media

Posted by MHC on December 19, 2016August 23, 2018 in Press Review

Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…

The bike is back, pushed by mobile applications

Posted by MHC on November 1, 2016August 23, 2018 in Press Review

Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…

When the Chinese will be skiing in the French Alps

Posted by MHC on July 22, 2016August 23, 2018 in News

In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…

Candia opens an ‘experience store’ in Suzhou

Posted by MHC on July 4, 2016August 23, 2018 in Press Review

A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…