MHC, Author at Chinessima

Golf has become the darling of the Chinese media

Posted by MHC on December 19, 2016August 23, 2018 in Press Review

Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…

The bike is back, pushed by mobile applications

Posted by MHC on November 1, 2016August 23, 2018 in Press Review

Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…

When the Chinese will be skiing in the French Alps

Posted by MHC on July 22, 2016August 23, 2018 in News

In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…

Candia opens an ‘experience store’ in Suzhou

Posted by MHC on July 4, 2016August 23, 2018 in Press Review

A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…

For Clarins, China is a pioneering digital market

Posted by MHC on May 9, 2016August 24, 2018 in News

Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…

Author: MHC

Golf has become the darling of the Chinese media

The bike is back, pushed by mobile applications

When the Chinese will be skiing in the French Alps

Candia opens an ‘experience store’ in Suzhou

For Clarins, China is a pioneering digital market

Former vice-president of L’Oréal China joins a Chinese startup of essential oils

The State media campaign to support national wines

Parisian fashion shows according tothe Chinese media