MHC, Author at Chinessima

Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

Meitu wants to impose itself as a brand partner

Posted by MHC on May 7, 2018August 22, 2018 in News

A partnership with a KOL (Key Opinion Leader) is not the only prerequisite for a cosmetic brand wishing to break into the Chinese market. Soon, collaborating with Meitu will be just as unavoidable. In any case, this is the message…

“Cross-border e-commerce is well-adapted to the Chinese beauty market”, Joël Palix, Feelunique

Posted by MHC on April 16, 2018August 22, 2018 in News

“The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked…

Ultra-performance electric cars showcase China’s technical skills and ambition

Posted by MHC on April 4, 2018August 22, 2018 in News

An electric two-seater with strong lines and a top speed of 313 km/h was on show at the Shanghai Auto Show in June 2017. It was created by NIO, a Chinese-Western hybrid with bases in Shanghai, London and the Silicon…

China's electric cars and new-energy vehicles

Driving the whole car supply chain, electric vehicles are in full swing

Posted by MHC on March 18, 2018March 6, 2019 in News

Beijing forecasts that China will be able to produce two million electric and hybrid vehicles annually by 2020. To reach this goal and fulfil a booming demand, local and foreign automakers are accelerating the timelines. The interest for lightweight materials…

What the Chinese press says about the duel Tmall – JD.com

Posted by MHC on February 5, 2018August 22, 2018 in Press Review

The recent opening of a JD.com office in Paris has been little relayed by the Chinese press. The initiative has had as little echoes as the agreement previously signed with Business France which provides for the sale of French products…

Nuxe elects Tmall to set up in China

Posted by MHC on January 20, 2018August 22, 2018 in News

Currently operating in 83 countries, Nuxe has been taking for granted the need to reach the Chinese market. This was done in May 2017. Julie Bonnet, Chief Digital Officer at Nuxe, explained at a China Connect Morning how the French…

Artificial intelligence & beauty: China pushes back the limits of the possible

Posted by MHC on October 30, 2017August 22, 2018 in News

“It is just the beginning of artificial intelligence applications in beauty,” warns Asmita Dubey, Chief Digital Officer Consumer Products Division at L’Oréal. She delivered a speech at the Mornings organized by ChinaConnect – new morning meetings during which Laure de…

Carbon fibre bikes accelerate the upgrade of sports bicycle market

Posted by MHC on August 21, 2017August 22, 2018 in News

In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…

Vincent Marion (Francelysee) : “In China there is a two tier justice system, one for Chinese and the other for foreigners”

Posted by MHC on June 24, 2017March 10, 2019 in News

Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…