Anglo-saxon brands on the radar screen
The author reserves her sarcastic comments for the Anglo-Saxon brands. Stella McCartney’s brown knitted dress is not unanimously approved. “Neither colour nor style are becoming, one cannot help wondering why spend $ 1,415 to wear an attire that makes you want to cry in the bathroom.” The author is not less critical of Tom Ford. It’s the brand “which sucks money out of the tuhao (土豪), the nouveaux riches” and which dresses the baifumei (白富美), the rich and perfect women with fair skin. The Ralph Lauren velvet cloak “is beautiful but it evokes an office curtain, at about $ 3,000.” The Ports 1961 striped dress is elegant but “only if one is granted a beautiful silhouette.”
English brands find favor in the eyes of the author only if it comes to outdoor brands (Fusalp) – the segment featuring the only Korean brand of the feminine selection (NEPA). Note that two male items of the English brand Represent and the Japanese brand Sacai are included in the decidedly eclectic female wardrobe, ranging from the most sophisticated ‘bling bling’ to the most loose sportswear.
As with a Sandro tracksuit, presented in the women’s side as “a French niche brand, with a concise but trendy style, which has seen a major development in recent years in shopping malls,” according to Bfaner, obviously not seduced.
Feminine stylistic details
Wide array of accessories
Finally Bfaner outlines that the lipstick worn by Gianna Jun during the series, already dubbed ‘siren colour‘ (人鱼色), comes from the Korean cosmetics brand Hera. “Sales will surely explode”, believes the author, referring to the craze for Korean cosmetics in China, amplified by the impact of the series.
The Bfaner article ‘The 32 trendy items worn by Gianna Jun in Legend of the Blue Sea’