MHC, Author at Chinessima

China begins to protect and promote its heritage brands

Posted by MHC on October 12, 2018July 3, 2019 in News, Press Review

Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

The battlefield of men’s cosmetics

Posted by MHC on September 28, 2018September 28, 2018 in Press Review

The rise of cosmetics for men is particularly marked in Asia. But for Western brands seeking to find a place in this new market, the game will not be easily won. Early September, Chanel launched its first makeup line for…

Rossignol group enjoys good Chinese press coverage

Posted by MHC on September 21, 2018September 24, 2018 in Press Review

IDG Capital, Rossignol group’s new Chinese minority shareholder, wants to « inject a new life into a ‘centenary shop’ ». An article about the Rossignol group published mid-September by the state-run China Daily has been widely relayed in all the Chinese…

Lin Jie (Geely Auto Group) : « Chinese brands are upgrading. »

Posted by MHC on September 15, 2018September 15, 2018 in Press Review, Translations

At the Chengdu Motor Show, Lin Jie (林杰), vice president of Chinese automaker Geely (吉利), owner of Volvo, gave an interview to the Sina Auto portal. He spoke in particular about the group’s new high-end brand, Lynk & Co…

The unwritten rules of the French luxury industry

Posted by MHC on June 1, 2018August 20, 2018 in What's on WeChat

What’s behind the appearance of numerous Chinese salespeople in the Paris luxury stores ? Far from happy to see many fellow countrymen – some of which speak limited French – recruited by the biggest luxury groups, the WeChat account “欧时大参”…

Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

Meitu wants to impose itself as a brand partner

Posted by MHC on May 7, 2018August 22, 2018 in News

A partnership with a KOL (Key Opinion Leader) is not the only prerequisite for a cosmetic brand wishing to break into the Chinese market. Soon, collaborating with Meitu will be just as unavoidable. In any case, this is the message…

“Cross-border e-commerce is well-adapted to the Chinese beauty market”, Joël Palix, Feelunique

Posted by MHC on April 16, 2018August 22, 2018 in News

“The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked…

Ultra-performance electric cars showcase China’s technical skills and ambition

Posted by MHC on April 4, 2018August 22, 2018 in News

An electric two-seater with strong lines and a top speed of 313 km/h was on show at the Shanghai Auto Show in June 2017. It was created by NIO, a Chinese-Western hybrid with bases in Shanghai, London and the Silicon…