MHC, Author at Chinessima

Weekly Links : OnePlus, Moutai …

Posted by MHC on November 21, 2018November 21, 2018 in Press Review

Why spirits brands lists warn that the Chinese are coming What does all this mean? Is baijiu poised to sweep the world and overtake vodka as the darling of the Western backbar? Given the (choosing my words carefully) ‘distinctive’ flavour…

TCL to assert its identity as a global “Chinese brand”

Posted by MHC on November 16, 2018November 16, 2018 in News, Press Review, Translations

The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…

Mondodo Town, Semir Group, Wenzhou, Zhejiang Province

Textile giant Semir Group leverages its Balabala brand to conquer new markets

Posted by MHC on November 9, 2018November 9, 2018 in News, Press Review

Semir Group has strong international ambitions for Balabala, China’s largest specialty children’s apparel retailer. It does not skimp on the means to extend its brand territory and build customer loyalty. Last March, Semir Group (森马集团) made the news by…

The drone frenzy involves both the state and private sectors

Posted by MHC on November 2, 2018October 28, 2018 in News

The Chinese drone industry is booming. Behind the media coverage of events such as the test flights of the Ehang passenger drone, the whole industry is growing with both the state and private sectors sometimes cooperating with each other. The…

Shenzhen, the Chinese city that knows how to maintain its brand image

Posted by MHC on October 26, 2018October 28, 2018 in News, Press Review

The city managed to be unaffected by China bashing that dominates the English-Speaking media and social networks (especially Twitter). Lonely Planet has dubbed Shenzhen « China’s most innovative city. » Shenzhen (深圳市) is the 2nd city to visit in the world in…

Moutai, the brand that will globalize baijiu

Posted by MHC on October 19, 2018October 22, 2018 in News, Press Review

Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州茅台) made a sensational debut in…

China begins to protect and promote its heritage brands

Posted by MHC on October 12, 2018July 3, 2019 in News, Press Review

Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

The battlefield of men’s cosmetics

Posted by MHC on September 28, 2018September 28, 2018 in Press Review

The rise of cosmetics for men is particularly marked in Asia. But for Western brands seeking to find a place in this new market, the game will not be easily won. Early September, Chanel launched its first makeup line for…

Rossignol group enjoys good Chinese press coverage

Posted by MHC on September 21, 2018September 24, 2018 in Press Review

IDG Capital, Rossignol group’s new Chinese minority shareholder, wants to « inject a new life into a ‘centenary shop’ ». An article about the Rossignol group published mid-September by the state-run China Daily has been widely relayed in all the Chinese…