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Category: Press Review

Li Ning

Turning to the West, Li Ning (李宁) rebounds in China

Posted by MHC on April 19, 2019April 26, 2019 in News, Press Review

The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.

A Niu e-scoote

Niu is betting on the connected urban electric scooter

Posted by MHC on April 12, 2019April 12, 2019 in News, Press Review

Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.

BoF China Prize

In search of the Chinese global fashion brand of tomorrow

Posted by MHC on March 29, 2019April 4, 2019 in News, Press Review

The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.

Marie Dalgar

Five reasons why Marie Dalgar could become a global brand

Posted by MHC on February 25, 2019January 7, 2020 in Press Review, What's on WeChat

Makeup brand Marie Dalgar (玛丽黛佳) get Chinese media excited. To Jumeili (聚美丽), a Wechat account specialized in the beauty industry, the brand founder, Masa Cui, could be a Chinese Coco Chanel.

Huawei Chinese smartphone brand

« Chinese brands must find their own voice »

Posted by MHC on January 25, 2019January 23, 2019 in News, Press Review, Translations

John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…

Xiaomi China Brand

The problem with Chinese brands advertising in The Economist magazine

Posted by MHC on January 18, 2019January 21, 2019 in News, Press Review, Translations

Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…

我就是演员, overseas

Chinese TV makes its debut in the West

Posted by MHC on January 12, 2019January 12, 2019 in News, Press Review

A Chinese TV talent show has seduced American producers. And two drama TV series are sold overseas. « I am not a fan of most Chinese TV but ‘I am an Actor’ is genuinely interesting & very entertaining. And now the…

D&G - SCMP

D&G scandal : a case study for Chinese brands too

Posted by MHC on December 14, 2018December 14, 2018 in News, Press Review, Translations

Dolce & Gabbana fiasco continues to make waves. In the Chinese media, some articles encourage Chinese brands to learn from this blunder.

Quanjude Bordeaux

The new Quanjude restaurant in Bordeaux merges cultures

Posted by MHC on November 30, 2018December 2, 2018 in News, Press Review

The Peking duck specialist has just opened a franchise in Bordeaux, France. A melting pot of French and Chinese chefs offer « fusion » food. In Bordeaux, the Peking roast duck has a taste of the local flavor. Quanjude (全聚德) chose the…

Apple, iPhone

Weekly Links: Meitu, Xiaomi, Moutai, NUO …

Posted by MHC on November 29, 2018November 29, 2018 in Press Review

Selfie-mad Meitu phones are now made by Xiaomi, may be sold globally Meitu isn’t leaving the world of smartphones, but will instead concentrate on developing new image processing software and technology, which will become part of its app lineup. Read…

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