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Bike China

The bike is back, pushed by mobile applications

Posted by MHC on November 1, 2016August 23, 2018 in Press Review

Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…

Club Med ski China

When the Chinese will be skiing in the French Alps

Posted by MHC on July 22, 2016August 23, 2018 in News

In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…

Candia Suzhou

Candia opens an ‘experience store’ in Suzhou

Posted by MHC on July 4, 2016August 23, 2018 in Press Review

A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…

Hisense sponsor football

Euro 2016 : the first Chinese sponsor Hisense seeks a global audience

Posted by MHC on June 17, 2016August 24, 2018 in Press Review

‘Hisense, China’s n°1 TV Brand’. This advertising slogan is displayed in Mandarin and English in the background of the 51 Euro 2016 football matches which take place in June throughout France. « In 56 years of existence, it is the…

Clarins China

For Clarins, China is a pioneering digital market  

Posted by MHC on May 9, 2016August 24, 2018 in News

Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…

Former vice-president of L’Oréal China joins a Chinese startup of essential oils

Posted by MHC on May 9, 2016August 24, 2018 in Press Review

Zhang Yaodong was Vice President of L’Oréal China for five years. A position he left late 2014 to take a leadership role at Fossil China, the Chinese branch of the American brand of watches and fashion accessories. But the attractiveness…

Ningxia wines

The State media campaign to support national wines

Posted by MHC on January 11, 2016August 24, 2018 in Press Review

By 2027, China is expected to be the first wine market in the world, according to Coface Group. This craze is encouraged by the Chinese Government, with the implementation of the five-year plan 2016-2020 promoting a rise in living standards…

Dries Van Noten fashion show

Parisian fashion shows according tothe Chinese media

Posted by MHC on October 15, 2015August 27, 2018 in Press Review

How did the Chinese media cover the Parisian fashion shows ? Which brands did draw attention, which shows did stand out from the crowd ? Many articles are interested in the Chinese stars who attend the fashion shows. Many reports…

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