Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…
Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…
In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…
A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…
‘Hisense, China’s n°1 TV Brand’. This advertising slogan is displayed in Mandarin and English in the background of the 51 Euro 2016 football matches which take place in June throughout France. « In 56 years of existence, it is the…
Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…
Zhang Yaodong was Vice President of L’Oréal China for five years. A position he left late 2014 to take a leadership role at Fossil China, the Chinese branch of the American brand of watches and fashion accessories. But the attractiveness…
By 2027, China is expected to be the first wine market in the world, according to Coface Group. This craze is encouraged by the Chinese Government, with the implementation of the five-year plan 2016-2020 promoting a rise in living standards…
How did the Chinese media cover the Parisian fashion shows ? Which brands did draw attention, which shows did stand out from the crowd ? Many articles are interested in the Chinese stars who attend the fashion shows. Many reports…
