By making premium a previously basic drink in China – milk tea or bubble tea – and by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…
Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…
The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…
An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…
Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…
Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…
In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…
A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…
‘Hisense, China’s n°1 TV Brand’. This advertising slogan is displayed in Mandarin and English in the background of the 51 Euro 2016 football matches which take place in June throughout France. « In 56 years of existence, it is the…
Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…
