An independent source on Chinese and Western brands in and outside China
Beijing forecasts that China will be able to produce two million electric and hybrid vehicles annually by 2020. To reach this goal and fulfil a booming demand, local and foreign automakers are accelerating the timelines. The interest for lightweight materials…
The recent opening of a JD.com office in Paris has been little relayed by the Chinese press. The initiative has had as little echoes as the agreement previously signed with Business France which provides for the sale of French products…
Currently operating in 83 countries, Nuxe has been taking for granted the need to reach the Chinese market. This was done in May 2017. Julie Bonnet, Chief Digital Officer at Nuxe, explained at a China Connect Morning how the French…
“It is just the beginning of artificial intelligence applications in beauty,” warns Asmita Dubey, Chief Digital Officer Consumer Products Division at L’Oréal. She delivered a speech at the Mornings organized by ChinaConnect – new morning meetings during which Laure de…
In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…
Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…
By making premium a previously basic drink in China – milk tea or bubble tea – and by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…
Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…
The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…
An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…
