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China's electric cars and new-energy vehicles

Driving the whole car supply chain, electric vehicles are in full swing

Posted by MHC on March 18, 2018March 6, 2019 in News

Beijing forecasts that China will be able to produce two million electric and hybrid vehicles annually by 2020. To reach this goal and fulfil a booming demand, local and foreign automakers are accelerating the timelines. The interest for lightweight materials…

JD.com Small Luxury Pavilon Toplife

What the Chinese press says about the duel Tmall – JD.com

Posted by MHC on February 5, 2018August 22, 2018 in Press Review

The recent opening of a JD.com office in Paris has been little relayed by the Chinese press. The initiative has had as little echoes as the agreement previously signed with Business France which provides for the sale of French products…

Julie Bonnet Nuxe

Nuxe elects Tmall to set up in China

Posted by MHC on January 20, 2018August 22, 2018 in News

Currently operating in 83 countries, Nuxe has been taking for granted the need to reach the Chinese market. This was done in May 2017. Julie Bonnet, Chief Digital Officer at Nuxe, explained at a China Connect Morning how the French…

Artificial intelligence & beauty: China pushes back the limits of the possible

Posted by MHC on October 30, 2017August 22, 2018 in News

“It is just the beginning of artificial intelligence applications in beauty,” warns Asmita Dubey, Chief Digital Officer Consumer Products Division at L’Oréal. She delivered a speech at the Mornings organized by ChinaConnect – new morning meetings during which Laure de…

Carbon fibre bike

Carbon fibre bikes accelerate the upgrade of sports bicycle market

Posted by MHC on August 21, 2017August 22, 2018 in News

 In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…

Vincent Marion, Francelysee

Vincent Marion (Francelysee) : “In China there is a two tier justice system, one for Chinese and the other for foreigners”

Posted by MHC on June 24, 2017March 10, 2019 in News

Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…

China Heytea

Heytea 喜茶, the new Starbucks ?

Posted by MHC on April 24, 2017October 3, 2019 in What's on WeChat

By making premium a previously basic drink in China – milk tea or bubble tea – and  by creating a buzz on the Internet, several new chains specifically target the millennials. One of them, the Heytea chain, seems to stand…

China Melilim Fu

Melilim Fu, Beauty Vlogger : “In China, content quality gives you an edge”

Posted by MHC on April 3, 2017August 23, 2018 in News

Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…

China Korean brands

Fashion brands in the Korean TV series

Posted by MHC on February 20, 2017August 23, 2018 in What's on WeChat

The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. In the recent Legend of the Blue Sea series, Western brands, especially Italian, are favored for…

China rocket air purifier

Rockets designers develop air purifiers

Posted by MHC on January 30, 2017August 23, 2018 in Press Review

  An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…

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