Why spirits brands lists warn that the Chinese are coming What does all this mean? Is baijiu poised to sweep the world and overtake vodka as the darling of the Western backbar? Given the (choosing my words carefully) ‘distinctive’ flavour…
The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…
Semir Group has strong international ambitions for Balabala, China’s largest specialty children’s apparel retailer. It does not skimp on the means to extend its brand territory and build customer loyalty. Last March, Semir Group (森马 集团) made the news by…
The Chinese drone industry is booming. Behind the media coverage of events such as the test flights of the Ehang passenger drone, the whole industry is growing with both the state and private sectors sometimes cooperating with each other. The…
The city managed to be unaffected by China bashing that dominates the English-Speaking media and social networks (especially Twitter). Lonely Planet has dubbed Shenzhen « China’s most innovative city. » Shenzhen (深圳市) is the 2nd city to visit in the world in…
Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州 茅台) made a sensational debut in…
Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…
The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…
The rise of cosmetics for men is particularly marked in Asia. But for Western brands seeking to find a place in this new market, the game will not be easily won. Early September, Chanel launched its first makeup line for…
IDG Capital, Rossignol group’s new Chinese minority shareholder, wants to « inject a new life into a ‘centenary shop’ ». An article about the Rossignol group published mid-September by the state-run China Daily has been widely relayed in all the Chinese…
