Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…
The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…
The rise of cosmetics for men is particularly marked in Asia. But for Western brands seeking to find a place in this new market, the game will not be easily won. Early September, Chanel launched its first makeup line for…
IDG Capital, Rossignol group’s new Chinese minority shareholder, wants to « inject a new life into a ‘centenary shop’ ». An article about the Rossignol group published mid-September by the state-run China Daily has been widely relayed in all the Chinese…
At the Chengdu Motor Show, Lin Jie (林杰), vice president of Chinese automaker Geely (吉利), owner of Volvo, gave an interview to the Sina Auto portal. He spoke in particular about the group’s new high-end brand, Lynk & Co…
What’s behind the appearance of numerous Chinese salespeople in the Paris luxury stores ? Far from happy to see many fellow countrymen – some of which speak limited French – recruited by the biggest luxury groups, the WeChat account “欧时大参”…
China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…
A partnership with a KOL (Key Opinion Leader) is not the only prerequisite for a cosmetic brand wishing to break into the Chinese market. Soon, collaborating with Meitu will be just as unavoidable. In any case, this is the message…
“The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked…
An electric two-seater with strong lines and a top speed of 313 km/h was on show at the Shanghai Auto Show in June 2017. It was created by NIO, a Chinese-Western hybrid with bases in Shanghai, London and the Silicon…
