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Xpeng's Land Aircraft Carrier is featuring a six-wheeled vehicle and a compact aircraft (source: Xpeng Aeroht).

China’s low altitude economy: Competition also focuses on the amount of carbon fiber used

Posted by MHC on November 28, 2025November 28, 2025 in News

Most of them still in the project stages, Chinese cargo drones, flying taxis, and other eVTOLs are aiming to improve their performance in terms of autonomy, safety, durability, and lightness. On all these points, carbon fiber appears beneficial, as, increasingly, on brand image.

Melt Season's store in Shenzhen (source: Melt Season)

Niche perfumes: Chinese brands spice up the competition

Posted by MHC on November 25, 2025November 25, 2025 in News

While most major luxury groups across all sectors are currently experiencing a decline in sales in the Chinese market, the perfume market is expected to grow by around 14%, reaching EUR 5.8 billion by 2028, according to US consulting firm Frost & Sullivan. Another feature of the Chinese perfume market is a less than 5% penetration rate and a growing number of enthusiasts among Generation Z (19-24-year-olds).

Li Auto produces China's first self-developed CFRT auto parts (source: Li Auto)

Li Auto emphasizes the use of composite materials in new-energy vehicles

Posted by MHC on November 21, 2025November 21, 2025 in News

Will the new-energy vehicle startup Li Auto follow the global path to success of its fellow Chinese electric vehicle company BYD, as some automotive industry experts believe? It would be good news for the composite materials industry, as Li Auto gives it a prominent place among the lightweight technologies it focuses on.

Mingyang's MySE18.X-20MW offshore turb010ine installed in Hainan, southern China (source: Mingyang)

Wind energy: Mingyang’s entry into the 20 MW era boosts China’s entire supply chain

Posted by MHC on November 21, 2025November 21, 2025 in News

The race to the world’s longest offshore turbine is now led by Mingyang Smart Energy. But the Chinese company emphasizes, above all, its success in producing the main components locally and having involved the country’s most advanced resin and carbon…

(Source: S'Young International)

S’Young International, a new Chinese cosmetic giant?

Posted by MHC on October 19, 2023October 19, 2023 in News

By purchasing French brands Pier Augé and EviDenS de Beauté and recently opening the S’Young City campus around its Changsha headquarters, in the province of Hunan, Chinese group S’Young International (水羊股份) made its objectives clear.

Documents (credit: Documents)

“The Chinese culture influences perfumers”, David Huang, Robertet China

Posted by MHC on December 16, 2022December 16, 2022 in News

The Chinese culture has a tremendous influence on perfumers, who choose plants like tea, osmanthus, and bamboo as a source of inspiration.

Proya (credit: Proya)

Proya, one of China’s strongest beauty brands in 2022

Posted by MHC on December 16, 2022December 16, 2022 in News

Cosmetics brand Proya (珀莱雅) seems to find it easy to progress on a Chinese market undergoing deep changes.

(source: Lava Music)

Louis Luk (Lava Music): “Our Airsonic carbon fiber material changed everything to us” 

Posted by MHC on September 16, 2022September 16, 2022 in News, Press Review

Guangzhou-based Lava Music (拿火音乐) released the world’s first unibody carbon fiber guitar Lava Me in 2017 and reinvented it as a smart guitar in 2021.

(Photo : Courtesy of Harmay)

Harmay, the Chinese company that draws investment and criticism

Posted by MHC on May 13, 2022May 13, 2022 in News

Self-service selling of small-size cosmetics in an arty environment: this is the initial concept of Chinese company Harmay (話梅), which has just fundraised 200 million dollars thanks to investors, including American development capital company General Atlantic.

Florasis (Photo : Courtesy of Florasis)

Florasis, the startup that upgrades Chinese makeup

Posted by MHC on May 13, 2022May 13, 2022 in News

Since it was founded in Hangzhou in 2017, makeup brand Florasis (花西子, Huaxizi) has drawn inspiration from the Chinese heritage to create its aesthetics and storytelling.

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5 Jan

China's beautiful biotech chaos vs West's elegant paralysis

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China’s second-hand boom fuels bruising battle for trade-in traffic

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Mixue Ice Cream & Tea’s Global Expansion: How Supply Chain Strategy Is Reshaping Its Overseas Growth

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Inside China’s Affordable Fashion Brands Shaping Gen Z Style

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