Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…
A Chinese TV talent show has seduced American producers. And two drama TV series are sold overseas. « I am not a fan of most Chinese TV but ‘I am an Actor’ is genuinely interesting & very entertaining. And now the…
The railway sector has grown considerably in China since the beginning of the 2000’s. Now dubbed the country of high-speed trains, China saw its rail and urban networks quickly densified. Chinese rolling stock manufacturer CRRC (中国中车) intends to emancipate itself from…
Dolce & Gabbana fiasco continues to make waves. In the Chinese media, some articles encourage Chinese brands to learn from this blunder.
It is sometimes difficult to obtain information from Chinese companies – even those that are internationally active and have brands. Some, like Ehang (亿航), are making positive efforts. Aderly, the Economic Development Agency for the Lyon area, went so far…
The Peking duck specialist has just opened a franchise in Bordeaux, France. A melting pot of French and Chinese chefs offer « fusion » food. In Bordeaux, the Peking roast duck has a taste of the local flavor. Quanjude (全聚德) chose the…
Selfie-mad Meitu phones are now made by Xiaomi, may be sold globally Meitu isn’t leaving the world of smartphones, but will instead concentrate on developing new image processing software and technology, which will become part of its app lineup. Read…
In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…
Why spirits brands lists warn that the Chinese are coming What does all this mean? Is baijiu poised to sweep the world and overtake vodka as the darling of the Western backbar? Given the (choosing my words carefully) ‘distinctive’ flavour…
The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…
