An independent source on Chinese and Western brands in and outside China
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.
National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.
The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.
Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.
‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.
Once the Chinese and international electric vehicle (EV) makers compete on a more level playing field, will there be many players left? Two specialists of China’s automotive industry express different opinions.
Makeup brand Marie Dalgar (玛丽黛佳) get Chinese media excited. To Jumeili (聚美丽), a Wechat account specialized in the beauty industry, the brand founder, Masa Cui, could be a Chinese Coco Chanel.
Open your eyes, stop being naive. Countries of the European Union, unite to defend your interests against China. This is essentially the message of the book just published by two specialists in Europe-Asia relations.
Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »
