Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.
Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.
Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.
National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.
National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.
The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.
Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.
‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.
