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Category: What’s on WeChat

Top 6 Chinese Heritage Brands: #4 Weilong (卫龙) spicy sticks

Posted by MHC on August 30, 2019August 2, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, including internationally. A surge of nationalism and nostalgia, a taste for crossover partnerships: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked 4th, Weilong (卫龙) spicy snacks have managed to enhance their image with bold marketing campaigns, including parodying Apple.

Liushen & Huxiaopang Credit photo Ctrip

Top 6 Chinese Heritage Brands: #5 Liushen Florida Water (六神花露水)

Posted by MHC on July 26, 2019July 26, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Ranked fifth, Liushen Florida Water (六神花露水), a brand of the century-old Chinese cosmetics group Jahwa (上海家化), took a breath of fresh air by partnering with cocktail and restaurant brands.

Palace Museum © Xinhua

Top 6 Chinese Heritage Brands: #6 The Palace Museum (故宫)

Posted by MHC on July 19, 2019July 26, 2019 in Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the sixth place, the Palace Museum (故宫博物院) has recently become a constant stream of inspiration for Chinese marketers.

White Rabbit candy. Photo: Xiaomei Chen - South China Morning Post

Top 6 Chinese Heritage Brands: #2 White Rabbit (大白兔)

Posted by MHC on July 5, 2019September 25, 2019 in Press Review, What's on WeChat

Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. Let’s start with the brand that Cyzone ranked in second place, White Rabbit (大白兔), having a new momentum.

胜利新大

China to upgrade its composites industry through green development

Posted by MHC on April 5, 2019April 5, 2019 in News, What's on WeChat

National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.

Gucci Tian

Gucci’s pioneering ‘hybrid voice’ on WeChat

Posted by MHC on March 22, 2019March 22, 2019 in News, What's on WeChat

Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.

Marie Dalgar

Five reasons why Marie Dalgar could become a global brand

Posted by MHC on February 25, 2019January 7, 2020 in Press Review, What's on WeChat

Makeup brand Marie Dalgar (玛丽黛佳) get Chinese media excited. To Jumeili (聚美丽), a Wechat account specialized in the beauty industry, the brand founder, Masa Cui, could be a Chinese Coco Chanel.

Ehang, Lyon

How Ehang announced its set up in Lyon

Posted by MHC on December 7, 2018December 16, 2018 in News, What's on WeChat

It is sometimes difficult to obtain information from Chinese companies – even those that are internationally active and have brands. Some, like Ehang (亿航), are making positive efforts. Aderly, the Economic Development Agency for the Lyon area, went so far…

Luckin Coffee - Beijing Forbidden City

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

Chinese characters : Luxury/Shame

The unwritten rules of the French luxury industry

Posted by MHC on June 1, 2018August 20, 2018 in What's on WeChat

What’s behind the appearance of numerous Chinese salespeople in the Paris luxury stores ? Far from happy to see many fellow countrymen – some of which speak limited French – recruited by the biggest luxury groups, the WeChat account “欧时大参”…

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