An independent source on Chinese and Western brands in and outside China
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »
