News Archives - Page 2 of 5

China is already Ioma’s second largest market

Posted by MHC on May 17, 2019June 5, 2019 in News

Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.

Meitu to develop own beauty recommendation technology

Posted by MHC on May 10, 2019June 5, 2019 in News

Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.

China is taking the leadership in the offshore wind market

Posted by MHC on April 26, 2019April 26, 2019 in News, Press Review

National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.

Turning to the West, Li Ning (李宁) rebounds in China

Posted by MHC on April 19, 2019April 26, 2019 in News, Press Review

The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.

Niu is betting on the connected urban electric scooter

Posted by MHC on April 12, 2019April 12, 2019 in News, Press Review

Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.

China to upgrade its composites industry through green development

Posted by MHC on April 5, 2019April 5, 2019 in News, What's on WeChat

National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.

In search of the Chinese global fashion brand of tomorrow

Posted by MHC on March 29, 2019April 4, 2019 in News, Press Review

The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.

Gucci’s pioneering ‘hybrid voice’ on WeChat

Posted by MHC on March 22, 2019March 22, 2019 in News, What's on WeChat

Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.

M-Beauty (酩美人), the first Chinese brand of ‘female wine’

Posted by MHC on March 10, 2019March 10, 2019 in News

‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.

EV: the future of Chinese brands in question after 2020 and the end of public subsidies

Posted by MHC on March 1, 2019April 5, 2019 in News

Once the Chinese and international electric vehicle (EV) makers compete on a more level playing field, will there be many players left? Two specialists of China’s automotive industry express different opinions.