An independent source on Chinese and Western brands in and outside China
On July 20, Hu Huazhi (胡华智) , the founder, chairman, and CEO of EHang, a pioneer in autonomous air mobility technology, was the first Chinese honouree for his achievements in the aviation industry at the Living Legends of Aviation Awards Europe in St. Wolfgang, Austria. We spoke with Huaxiang (Edward) Xu (徐华翔) , the company’s newly appointed chief strategy officer, who was previously head of Asia transportation research at Morgan Stanley Asia.
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.
Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.
