An independent source on Chinese and Western brands in and outside China
Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »
« Create a cultural and festive event apart from the traditional entertainment already known to Parisians: parades or lion dance. » February 2, four luxury brands – The Peninsula Paris, Cha Ling, Shang Xia, Maisons du Voyage – take advantage of the new year of the pig by organizing a co-branding operation in the wealthy neighborhoods of the city.
