An independent source on Chinese and Western brands in and outside China
The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.
Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.
The collections the sportswear brand Li Ning (李宁) presented during New York and Paris fashion weeks won over ... the Chinese. And the Disney license has allowed the brand to continue its target rejuvenation.
