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Category: News

Lynk & Co 01

Automotive: Lynk & Co (领克), Geely’s ‘disruptive’ brand

Posted by MHC on November 15, 2019November 12, 2019 in News, Press Review

Alain Visser, chief executive of Lynk & Co International, has given interviews lately to the Western trade press. In a context of difficult Chinese car market, he reiterates his objective to expand the brand in Europe and the US with innovative ways of doing business.

Ehang-2016

EHang (亿航) to take drones to mass production by 2020

Posted by MHC on October 25, 2019October 15, 2019 in News

On July 20, Hu Huazhi (胡华智) , the founder, chairman, and CEO of EHang, a pioneer in autonomous air mobility technology, was the first Chinese honouree for his achievements in the aviation industry at the Living Legends of Aviation Awards Europe in St. Wolfgang, Austria. We spoke with Huaxiang (Edward) Xu (徐华翔) , the company’s newly appointed chief strategy officer, who was previously head of Asia transportation research at Morgan Stanley Asia.

Top 6 Chinese Heritage Brands: #1 Pechoin (百雀羚)

Posted by MHC on October 11, 2019October 3, 2019 in News, Press Review, What's on WeChat

The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. At the top of the class: Pechoin (百雀羚) or the resounding return of a sleeping beauty.

According to the CCYIA, the number of fishing boats and sailboats between 8 and 15 metres has become a major force in the market. © Worldoe

Yachting: China encourages the small to medium boat market

Posted by MHC on August 23, 2019August 2, 2019 in News, Press Review

Since 2012 and the anti-graft policy, luxury yachts have been regarded with some suspicion by the Chinese government. But the boat culture is promoted as a healthy lifestyle among the Chinese middle class, even if there is still a long way to go before being actually widespread.

Bmai headquarters

Bmai (必迈) wants to democratize high specs running shoes

Posted by MHC on June 14, 2019June 14, 2019 in News

Chinese athletic wear start-up Bmai collaborated with Covestro to develop high specs running shoes using Maezio™ composite materials in the shank. The aim was to make products that will attract serious athletes, but with an equally attractive price tag.

How do Chinese brands face the “Huawei effect”?

Posted by MHC on June 7, 2019June 17, 2019 in News, Press Review

All sides speculate whether other Chinese companies are likely to land on the U.S. Commerce Department trade blacklist, in the wake of China’s telecom giant Huawei. « Are the Chinese companies ready for this? », asks columnist Liu Qiudi (刘裘蒂) in the Chinese edition of the Financial Times.

Made in China: less prejudices among young French people?

Posted by MHC on May 31, 2019May 31, 2019 in News, Press Review

Unlike their elders, teenagers and young adults born around the 2000s did not have the United States as only imposed influence model. China, with its economic boom and its emerging brands, can also allure them.

Ioma

China is already Ioma’s second largest market

Posted by MHC on May 17, 2019June 5, 2019 in News

Even before opening a physical store in China, Ioma has entered this market. The brand’s recent deployment through live-streaming and cross-border ecommerce was presented by Jean-Michel Karam, founder of the personalized beauty brand, at the last China Connect Paris.

Meitu

Meitu to develop own beauty recommendation technology

Posted by MHC on May 10, 2019June 5, 2019 in News

Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.

Offshore blades © LM Wind Power

China is taking the leadership in the offshore wind market

Posted by MHC on April 26, 2019April 26, 2019 in News, Press Review

National policies and competitive local wind turbine makers are supporting offshore wind installations along China’s eastern coasts. Opportunities might arise for composite manufacturers in this specific market.

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