National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.
The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.
Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.
‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.
Once the Chinese and international electric vehicle (EV) makers compete on a more level playing field, will there be many players left? Two specialists of China’s automotive industry express different opinions.
Open your eyes, stop being naive. Countries of the European Union, unite to defend your interests against China. This is essentially the message of the book just published by two specialists in Europe-Asia relations.
Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »
« Create a cultural and festive event apart from the traditional entertainment already known to Parisians: parades or lion dance. » February 2, four luxury brands – The Peninsula Paris, Cha Ling, Shang Xia, Maisons du Voyage – take advantage of the new year of the pig by organizing a co-branding operation in the wealthy neighborhoods of the city.
John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…
Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…