Skip to content

Chinessima

An independent source on Chinese and Western brands in and outside China

  • English
    • Français
    • English
  • News
  • Press Review
  • What’s on WeChat
  • Translations
  • Contact

Category: News

A Niu e-scoote

Niu is betting on the connected urban electric scooter

Posted by MHC on April 12, 2019April 12, 2019 in News, Press Review

Chinese e-scooter start-up Niu has plans to expand into the Asian, European and American markets. The company expects favorable regulatory winds.

胜利新大

China to upgrade its composites industry through green development

Posted by MHC on April 5, 2019April 5, 2019 in News, What's on WeChat

National environmental regulations are putting growing pressure on the Chinese composites industry. Many companies have disappeared, and the remaining ones have no choice but opt for sustainable development via mechanization and innovation.

BoF China Prize

In search of the Chinese global fashion brand of tomorrow

Posted by MHC on March 29, 2019April 4, 2019 in News, Press Review

The online magazine Business of Fashion launches a competition among a selection of young Chinese fashion designers with high potential. It is unprecedented in a fashion industry that has always had a complex relationship with China.

Gucci Tian

Gucci’s pioneering ‘hybrid voice’ on WeChat

Posted by MHC on March 22, 2019March 22, 2019 in News, What's on WeChat

Both elitist and in tune with the times, playful and educational, luxury brand Gucci’s WeChat account has found the right tone to reach the Chinese in their own language, according to a specialist of cultural decoding who spoke at China Connect Paris.

Guo Minghao, Lin Sisi

M-Beauty (酩美人), the first Chinese brand of ‘female wine’

Posted by MHC on March 10, 2019March 10, 2019 in News

‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.

Polestar Geely

EV: the future of Chinese brands in question after 2020 and the end of public subsidies

Posted by MHC on March 1, 2019April 5, 2019 in News

Once the Chinese and international electric vehicle (EV) makers compete on a more level playing field, will there be many players left? Two specialists of China’s automotive industry express different opinions.

China Watch Figaro

Europe under the influence, seeking reciprocity

Posted by MHC on February 16, 2019February 18, 2019 in News

Open your eyes, stop being naive. Countries of the European Union, unite to defend your interests against China. This is essentially the message of the book just published by two specialists in Europe-Asia relations.

China Design Maison & Objet

Has China become a country-of-design?

Posted by MHC on February 8, 2019February 9, 2019 in News

Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »

Peninsula Paris, Cha Ling, Shang Xia, Walasse Ting

Four luxury brands partner to promote their Chinese identity

Posted by MHC on February 1, 2019February 1, 2019 in News

« Create a cultural and festive event apart from the traditional entertainment already known to Parisians: parades or lion dance. » February 2, four luxury brands – The Peninsula Paris, Cha Ling, Shang Xia, Maisons du Voyage – take advantage of the new year of the pig by organizing a co-branding operation in the wealthy neighborhoods of the city.

Huawei Chinese smartphone brand

« Chinese brands must find their own voice »

Posted by MHC on January 25, 2019January 23, 2019 in News, Press Review, Translations

John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…

Posts pagination

Page 1 … Page 3 Page 4 Page 5 … Page 7
  • Français
  • English

Email to receive new posts

Loading

Follow us on Twitter

Tweets by @Chinessima
Copyright © 2025 Chinessima. All Rights Reserved.
Fashify Theme by FRT
Chinessima
  • English
    • Français
    • English
  • News
  • Press Review
  • What’s on WeChat
  • Translations
  • Contact