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Category: News

Guo Minghao, Lin Sisi

M-Beauty (酩美人), the first Chinese brand of ‘female wine’

Posted by MHC on March 10, 2019March 10, 2019 in News

‘Let’s talk Chinese brands’ (‘对话中国品牌’), a Chinese public CCTV show, invited wine marketing consultant Guo Minghao. He presented his new brand of wine that specifically targets women.

Polestar Geely

EV: the future of Chinese brands in question after 2020 and the end of public subsidies

Posted by MHC on March 1, 2019April 5, 2019 in News

Once the Chinese and international electric vehicle (EV) makers compete on a more level playing field, will there be many players left? Two specialists of China’s automotive industry express different opinions.

China Watch Figaro

Europe under the influence, seeking reciprocity

Posted by MHC on February 16, 2019February 18, 2019 in News

Open your eyes, stop being naive. Countries of the European Union, unite to defend your interests against China. This is essentially the message of the book just published by two specialists in Europe-Asia relations.

China Design Maison & Objet

Has China become a country-of-design?

Posted by MHC on February 8, 2019February 9, 2019 in News

Italian industrial designer Luca Nichetto, a member of the jury, points out: « The most interesting thing is the search for identity of the Chinese designer, this refusal to be a copy-paste of Western design, and to blend in with the centuries-old heritage and rich traditions of Chinese craftsmanship. So far, everything shows us that they are going in the right direction. I am very curious to see how that will evolve. »

Peninsula Paris, Cha Ling, Shang Xia, Walasse Ting

Four luxury brands partner to promote their Chinese identity

Posted by MHC on February 1, 2019February 1, 2019 in News

« Create a cultural and festive event apart from the traditional entertainment already known to Parisians: parades or lion dance. » February 2, four luxury brands – The Peninsula Paris, Cha Ling, Shang Xia, Maisons du Voyage – take advantage of the new year of the pig by organizing a co-branding operation in the wealthy neighborhoods of the city.

Huawei Chinese smartphone brand

« Chinese brands must find their own voice »

Posted by MHC on January 25, 2019January 23, 2019 in News, Press Review, Translations

John Hegarty, co-founder of advertising agency TBWA, believes that Chinese brands lack confidence in themselves on the global stage. In his opinion, they should learn more from the history and strengths of China itself. Published by the Chinese edition of…

Xiaomi China Brand

The problem with Chinese brands advertising in The Economist magazine

Posted by MHC on January 18, 2019January 21, 2019 in News, Press Review, Translations

Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…

我就是演员, overseas

Chinese TV makes its debut in the West

Posted by MHC on January 12, 2019January 12, 2019 in News, Press Review

A Chinese TV talent show has seduced American producers. And two drama TV series are sold overseas. « I am not a fan of most Chinese TV but ‘I am an Actor’ is genuinely interesting & very entertaining. And now the…

CRRC, InnoTrans

CRRC to open a new era of green mobility

Posted by MHC on January 4, 2019December 18, 2018 in News

The railway sector has grown considerably in China since the beginning of the 2000’s. Now dubbed the country of high-speed trains, China saw its rail and urban networks quickly densified. Chinese rolling stock manufacturer CRRC (中国中车) intends to emancipate itself from…

D&G - SCMP

D&G scandal : a case study for Chinese brands too

Posted by MHC on December 14, 2018December 14, 2018 in News, Press Review, Translations

Dolce & Gabbana fiasco continues to make waves. In the Chinese media, some articles encourage Chinese brands to learn from this blunder.

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