News Archives - Page 5 of 7

The problem with Chinese brands advertising in The Economist magazine

Posted by MHC on January 18, 2019January 21, 2019 in News, Press Review, Translations

Chinese academic He Jiaxun writes in a CGTN op-ed that Chinese brands going global should convey more values, in particular by using Chinese symbols. « Successful corporate branding can lend itself to the growth of the country’s soft power. » This…

Chinese TV makes its debut in the West

Posted by MHC on January 12, 2019January 12, 2019 in News, Press Review

A Chinese TV talent show has seduced American producers. And two drama TV series are sold overseas. « I am not a fan of most Chinese TV but ‘I am an Actor’ is genuinely interesting & very entertaining. And now the…

CRRC to open a new era of green mobility

Posted by MHC on January 4, 2019December 18, 2018 in News

The railway sector has grown considerably in China since the beginning of the 2000’s. Now dubbed the country of high-speed trains, China saw its rail and urban networks quickly densified. Chinese rolling stock manufacturer CRRC (中国中车) intends to emancipate itself from…

D&G scandal : a case study for Chinese brands too

Posted by MHC on December 14, 2018December 14, 2018 in News, Press Review, Translations

Dolce & Gabbana fiasco continues to make waves. In the Chinese media, some articles encourage Chinese brands to learn from this blunder.

How Ehang announced its set up in Lyon

Posted by MHC on December 7, 2018December 16, 2018 in News, What's on WeChat

It is sometimes difficult to obtain information from Chinese companies – even those that are internationally active and have brands. Some, like Ehang (亿航), are making positive efforts. Aderly, the Economic Development Agency for the Lyon area, went so far…

The new Quanjude restaurant in Bordeaux merges cultures

Posted by MHC on November 30, 2018December 2, 2018 in News, Press Review

The Peking duck specialist has just opened a franchise in Bordeaux, France. A melting pot of French and Chinese chefs offer « fusion » food. In Bordeaux, the Peking roast duck has a taste of the local flavor. Quanjude (全聚德) chose the…

GXG, the brand that makes the link between LVMH and Alibaba

Posted by MHC on November 23, 2018January 7, 2020 in News, Press Review, Translations

In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…

TCL to assert its identity as a global “Chinese brand”

Posted by MHC on November 16, 2018November 16, 2018 in News, Press Review, Translations

The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…

Mondodo Town, Semir Group, Wenzhou, Zhejiang Province

Textile giant Semir Group leverages its Balabala brand to conquer new markets

Posted by MHC on November 9, 2018November 9, 2018 in News, Press Review

Semir Group has strong international ambitions for Balabala, China’s largest specialty children’s apparel retailer. It does not skimp on the means to extend its brand territory and build customer loyalty. Last March, Semir Group (森马集团) made the news by…

The drone frenzy involves both the state and private sectors

Posted by MHC on November 2, 2018October 28, 2018 in News

The Chinese drone industry is booming. Behind the media coverage of events such as the test flights of the Ehang passenger drone, the whole industry is growing with both the state and private sectors sometimes cooperating with each other. The…