News Archives - Page 6 of 7

GXG, the brand that makes the link between LVMH and Alibaba

Posted by MHC on November 23, 2018January 7, 2020 in News, Press Review, Translations

In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…

TCL to assert its identity as a global “Chinese brand”

Posted by MHC on November 16, 2018November 16, 2018 in News, Press Review, Translations

The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…

Mondodo Town, Semir Group, Wenzhou, Zhejiang Province

Textile giant Semir Group leverages its Balabala brand to conquer new markets

Posted by MHC on November 9, 2018November 9, 2018 in News, Press Review

Semir Group has strong international ambitions for Balabala, China’s largest specialty children’s apparel retailer. It does not skimp on the means to extend its brand territory and build customer loyalty. Last March, Semir Group (森马集团) made the news by…

The drone frenzy involves both the state and private sectors

Posted by MHC on November 2, 2018October 28, 2018 in News

The Chinese drone industry is booming. Behind the media coverage of events such as the test flights of the Ehang passenger drone, the whole industry is growing with both the state and private sectors sometimes cooperating with each other. The…

Shenzhen, the Chinese city that knows how to maintain its brand image

Posted by MHC on October 26, 2018October 28, 2018 in News, Press Review

The city managed to be unaffected by China bashing that dominates the English-Speaking media and social networks (especially Twitter). Lonely Planet has dubbed Shenzhen « China’s most innovative city. » Shenzhen (深圳市) is the 2nd city to visit in the world in…

Moutai, the brand that will globalize baijiu

Posted by MHC on October 19, 2018October 22, 2018 in News, Press Review

Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州茅台) made a sensational debut in…