News Archives - Page 6 of 7

Shenzhen, the Chinese city that knows how to maintain its brand image

Posted by MHC on October 26, 2018October 28, 2018 in News, Press Review

The city managed to be unaffected by China bashing that dominates the English-Speaking media and social networks (especially Twitter). Lonely Planet has dubbed Shenzhen « China’s most innovative city. » Shenzhen (深圳市) is the 2nd city to visit in the world in…

Moutai, the brand that will globalize baijiu

Posted by MHC on October 19, 2018October 22, 2018 in News, Press Review

Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州茅台) made a sensational debut in…

China begins to protect and promote its heritage brands

Posted by MHC on October 12, 2018July 3, 2019 in News, Press Review

Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

Meitu wants to impose itself as a brand partner

Posted by MHC on May 7, 2018August 22, 2018 in News

A partnership with a KOL (Key Opinion Leader) is not the only prerequisite for a cosmetic brand wishing to break into the Chinese market. Soon, collaborating with Meitu will be just as unavoidable. In any case, this is the message…

“Cross-border e-commerce is well-adapted to the Chinese beauty market”, Joël Palix, Feelunique

Posted by MHC on April 16, 2018August 22, 2018 in News

“The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked…

Ultra-performance electric cars showcase China’s technical skills and ambition

Posted by MHC on April 4, 2018August 22, 2018 in News

An electric two-seater with strong lines and a top speed of 313 km/h was on show at the Shanghai Auto Show in June 2017. It was created by NIO, a Chinese-Western hybrid with bases in Shanghai, London and the Silicon…

China's electric cars and new-energy vehicles

Driving the whole car supply chain, electric vehicles are in full swing

Posted by MHC on March 18, 2018March 6, 2019 in News

Beijing forecasts that China will be able to produce two million electric and hybrid vehicles annually by 2020. To reach this goal and fulfil a booming demand, local and foreign automakers are accelerating the timelines. The interest for lightweight materials…

Nuxe elects Tmall to set up in China

Posted by MHC on January 20, 2018August 22, 2018 in News

Currently operating in 83 countries, Nuxe has been taking for granted the need to reach the Chinese market. This was done in May 2017. Julie Bonnet, Chief Digital Officer at Nuxe, explained at a China Connect Morning how the French…