News Archives - Page 6 of 6

Vincent Marion (Francelysee) : “In China there is a two tier justice system, one for Chinese and the other for foreigners”

Posted by MHC on June 24, 2017March 10, 2019 in News

Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…

Melilim Fu, Beauty Vlogger : “In China, content quality gives you an edge”

Posted by MHC on April 3, 2017August 23, 2018 in News

Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…

When the Chinese will be skiing in the French Alps

Posted by MHC on July 22, 2016August 23, 2018 in News

In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…

For Clarins, China is a pioneering digital market

Posted by MHC on May 9, 2016August 24, 2018 in News

Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…