News Archives - Page 6 of 6

Nuxe elects Tmall to set up in China

Posted by MHC on January 20, 2018August 22, 2018 in News

Currently operating in 83 countries, Nuxe has been taking for granted the need to reach the Chinese market. This was done in May 2017. Julie Bonnet, Chief Digital Officer at Nuxe, explained at a China Connect Morning how the French…

Artificial intelligence & beauty: China pushes back the limits of the possible

Posted by MHC on October 30, 2017August 22, 2018 in News

“It is just the beginning of artificial intelligence applications in beauty,” warns Asmita Dubey, Chief Digital Officer Consumer Products Division at L’Oréal. She delivered a speech at the Mornings organized by ChinaConnect – new morning meetings during which Laure de…

Carbon fibre bikes accelerate the upgrade of sports bicycle market

Posted by MHC on August 21, 2017August 22, 2018 in News

In the wake of Xiaomi’s QiCycle and LeEco’s smart road bike, many Chinese factories are now developing their own carbon fibre bikes. They are stimulated by a reviving domestic bike market that fully benefits from the growing Chinese middle class…

Vincent Marion (Francelysee) : “In China there is a two tier justice system, one for Chinese and the other for foreigners”

Posted by MHC on June 24, 2017March 10, 2019 in News

Vincent Marion founded Francelysee in Shanghai in September 2014. Originally a website and a Wechat account in Chinese and French on topics related to French culture and society, the company has moved towards e-commerce with a more commercial content. It…

Melilim Fu, Beauty Vlogger : “In China, content quality gives you an edge”

Posted by MHC on April 3, 2017August 23, 2018 in News

Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing can represent over 30% of marketing resources for global/mature brands, and 80% of marketing resources for independent…

When the Chinese will be skiing in the French Alps

Posted by MHC on July 22, 2016August 23, 2018 in News

In Valloire (Haute Savoie), different actors in tourism and local elected representatives debated the attractiveness of the French Alps in the eyes of Chinese tourists. The director of the Mountain Strategy of Club Med unveiled its 10 year crossover plan…

For Clarins, China is a pioneering digital market

Posted by MHC on May 9, 2016August 24, 2018 in News

Family-owned brand Clarins is the French leader in skincare. And yet, they chose China, where they are just a foreign brand like any other, to implement a “cross-channel organization” with a view to disseminate digital technologies throughout all their sales…