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Category: News

Ehang, Lyon

How Ehang announced its set up in Lyon

Posted by MHC on December 7, 2018December 16, 2018 in News, What's on WeChat

It is sometimes difficult to obtain information from Chinese companies – even those that are internationally active and have brands. Some, like Ehang (亿航), are making positive efforts. Aderly, the Economic Development Agency for the Lyon area, went so far…

Quanjude Bordeaux

The new Quanjude restaurant in Bordeaux merges cultures

Posted by MHC on November 30, 2018December 2, 2018 in News, Press Review

The Peking duck specialist has just opened a franchise in Bordeaux, France. A melting pot of French and Chinese chefs offer « fusion » food. In Bordeaux, the Peking roast duck has a taste of the local flavor. Quanjude (全聚德) chose the…

GXG, Tmall

GXG, the brand that makes the link between LVMH and Alibaba

Posted by MHC on November 23, 2018January 7, 2020 in News, Press Review, Translations

In partnership with Tmall, the men’s fashion retailer GXG opens physical smart stores. The goal is to collect data on its customers and return to « the essence of retail. » “Why GXG won over both LVMH and Alibaba” This title introduces…

TCL Moulin Rouge Paris

TCL to assert its identity as a global “Chinese brand” 

Posted by MHC on November 16, 2018November 16, 2018 in News, Press Review, Translations

The consumer electronics multinational believes to be one of the « big Chinese brands (大国品牌). » But what exactly is a “Chinese brand” ? « TCL is willing to represent Chinese brands on the world stage, to refresh their image and to export…

Mondodo Town, Semir Group, Wenzhou, Zhejiang Province

Textile giant Semir Group leverages its Balabala brand to conquer new markets

Posted by MHC on November 9, 2018November 9, 2018 in News, Press Review

Semir Group has strong international ambitions for Balabala, China’s largest specialty children’s apparel retailer. It does not skimp on the means to extend its brand territory and build customer loyalty. Last March, Semir Group (森马 集团) made the news by…

UVS, U650

The drone frenzy involves both the state and private sectors

Posted by MHC on November 2, 2018October 28, 2018 in News

The Chinese drone industry is booming. Behind the media coverage of events such as the test flights of the Ehang passenger drone, the whole industry is growing with both the state and private sectors sometimes cooperating with each other.  The…

Shenzhen Museum of Contemporary Art

Shenzhen, the Chinese city that knows how to maintain its brand image

Posted by MHC on October 26, 2018October 28, 2018 in News, Press Review

The city managed to be unaffected by China bashing that dominates the English-Speaking media and social networks (especially Twitter). Lonely Planet has dubbed Shenzhen « China’s most innovative city. » Shenzhen (深圳市) is the 2nd city to visit in the world in…

Baijiu Moutai

Moutai, the brand that will globalize baijiu

Posted by MHC on October 19, 2018October 22, 2018 in News, Press Review

Moutai is ranked 2nd in the Futurebrand Index 2018. Jon Tipple, Futurebrand’s Chief Strategy Director, believes that the Chinese baijiu brand is at the start of its internationalisation phase. Chinese giant Kweichow Moutai (贵州 茅台) made a sensational debut in…

Peace Hotel Shanghai

China begins to protect and promote its heritage brands

Posted by MHC on October 12, 2018July 3, 2019 in News, Press Review

Western brands are no longer the only ones to be concerned about intellectual property in China. With the support of the Chinese government, local businesses are also getting involved. Some of them learned the hard way the importance of trademark…

Luckin Coffee - Beijing Forbidden City

Luckin Coffee refines its concept in the Forbidden City

Posted by MHC on October 5, 2018October 5, 2018 in News, Press Review, What's on WeChat

The young Beijing-based coffee chain drew on Chinese heritage to design its new store and communication campaign. Eleven years after Starbucks was expelled from the Forbidden City, a new coffee chain has just opened. But this one is Chinese: Luckin…

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13 Apr

Voiture électrique : comment les marques chinoises fondent sur le Royaume-Uni | Les Échos

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13 Apr

Chinamaxxing and the rise of Chinese lifestyle trends

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8 Apr

« A terme, Zeekr sera la marque de luxe de Geely » : cette nouvelle marque chinoise qui arrive en France

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7 Apr

Volkswagen Xpeng deal shows threat to Rivian, U.S. automakers

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