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Xiaomi’s first store rue de Sébastopol in Paris

China Brand Edit May 2018

Posted by MHC on June 1, 2018August 21, 2018 in News, Press Review

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed…

What the Chinese press says about the duel Tmall – JD.com

Posted by MHC on February 5, 2018August 22, 2018 in Press Review

The recent opening of a JD.com office in Paris has been little relayed by the Chinese press. The initiative has had as little echoes as the agreement previously signed with Business France which provides for the sale of French products…

Rockets designers develop air purifiers

Posted by MHC on January 30, 2017August 23, 2018 in Press Review

An article in the China Daily, which is, along with the Global Times, one of the leading mouthpieces of the Chinese government, manages to promote both China’s military industry and air purifiers. In a country most affected by pollution,…

Golf has become the darling of the Chinese media

Posted by MHC on December 19, 2016August 23, 2018 in Press Review

Gone are the days when the golf had bad press because of its banishment by the Chinese government. Its democratization is now encouraged to support the expansion of a sporty and consumerist China. Early November 2016, the Open de France,…

The bike is back, pushed by mobile applications

Posted by MHC on November 1, 2016August 23, 2018 in Press Review

Fallen into disuse with the automobile boom of the 1990s, the bike had virtually disappeared from the Chinese urban landscape. Environmental concerns of municipalities and new sharing mobile applications make it popular again. Who would have thought the bike will…

Candia opens an ‘experience store’ in Suzhou

Posted by MHC on July 4, 2016August 23, 2018 in Press Review

A Candia store opening in the historic district of Suzhou has apparently not gone unnoticed. The Chinese site DingjiaoCaijing claims that the event was a sensation in the neighborhood. According to this economic publication, it is an ‘experience store’ [体验店],…